AI and connectivity that grows your book

Digital
infrastructure
for commercial insurance


The logo for At-Bay, a cyber insurance provider. Logo is lowercase black text with a blue underline beneath "at"
An uppercase "C-N-A" in red text, the logo for CNA Financial Corporation, the parent of Continental Casualty Company
Logo of AmTrust Financial, insurance carrier
An uppercase "C-N-A" in red text, the logo for CNA Financial Corporation, the parent of Continental Casualty Company
Logo of AmTrust Financial, insurance carrier
For distributors

Integrate carriers in minutes, not months

Get to market faster with a single API that connects to the world’s top carriers. Herald powers brokerages, SaaS platforms, and embedded insurance experiences.

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The world’s top carriers

Connect to over sixty commercial insurance products from your top carriers.

Your lines of business

Get quotes across multiple lines of business including GL, Workers’ Comp, BOP, Cyber, Tech E&O, Professional Liability, Management Liability, and more.

The fastest-improving platform

We move fast to add carriers, lines of business, and new features. We publish a changelog every two weeks to prove it.

For BROKERS

AI that talks to carriers

Babbix, our email quoting agent, streamlines placements and helps you generate revenue. Sign up now to join the waitlist.

Multi-carrier
Conversational quoting
White-labeled
Coverage comparison
Product selection
Custom deep links
Unified question set 
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For Carriers

Connect to the digital
insurance ecosystem

Herald is the easiest way to connect to sources of digital distribution. We help you attract new partners and gain deep insights into the digital distribution ecosystem.

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Simplify partner management

Add new partners without lengthy integration and QA processes.

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Unlock distribution channels

Grow in channels you don’t currently serve while controlling who has access to your products.

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Focus on growth

Stop worrying about integrations and focus on your top priorities for growth.

Frequently Asked
Questions

We frequently get asked the following questions.
Feel free to reach out to us at hello@heraldapi.com if you want to learn more!

Why are you building Herald?

We want to help insurance carriers and their distribution partners build amazing experiences for businesses buying insurance. Our infrastructure helps carriers and their partners use technology to improve how they serve their customers and our AI tools make quoting as simple as forwarding an email.

As a carrier, can I control who can see my quotes?

Yes. Carriers still control the relationship with their distribution partners. You always know where business comes from and decide who gets access.

Are you a digital brokerage?

No. We don’t give risk advice or negotiate with carriers over terms and coverage. Distributors maintain their relationships with the carriers they connect to through Herald.

Are you a comparative rater?

No. We don’t sell UI components to brokers (although some of our partners do). We provide an API for developers to connect their technology to the insurance ecosystem and build AI agents to communicate with our API.

Are you a carrier or MGA?

No. We don’t sell our own insurance products. We help carriers and MGAs reach more customers and brokers with their products online.